US Gateway : Emerging Market Program

The Solution

Imagine having a big brother in the US to protect your interests and pay for your brand's US launch. US Gateway will provide you with US market share in exchange for wholesale product and equity in your new US company. A win/win for both countries. In effect by trading your product for our services your product gains immediate US market share. The solution is simple; the ramifications of the concept are not. What foreign brands / companies need are competitive advantages and cost-saving techniques allowing them to catapult into the US market place.

The Implications Of Revaluation For Emerging Brands

Companies entering the US as a basis for developing their business has led to the realization that many of the traditional tenets on marketing still apply. It is not enough to have a good idea and strong capital backing, a company needs strong brand administration and corporate governance in order to establish a brand and create demand and stay in compliance. We believe that companies who recognize this will survive and prosper and those who don't, or who are not aware, will not. The key question becomes; How to build a US brand on a cost effective basis, without hiring additional staff and incurring a heavy initial investment in operational and marketing expenditures?

The US Gateway's Program Offers Just That

We offer emerging market brands looking to enter the US marketplace a turnkey suite of critical services. This gives our clients the ability to reduce spending by eliminating duplicate positions and freeing their personnel to focus on the company's home base core competencies.

  1. Consulting Services  Some of the top talent in the world spread across multiple industry sectors, all available overnight to assist you with building your business.
  2. Legal, Corporate Governance and Administration  We offer you the complex US services that ensure you are compliant. Such as Tax issues, Customs, Import/ Export, Federal, State and Local Regulation
  3. Strategic Operational Planning
  4. Supply chain strategy
  5. Operational analysis, design and improvement
  6. Material Handling, packaging and Shipping
  7. Logistics - Shipping, Distribution, Warehousing, Offices
  8. Insurance
  9. Warranty Programs
  10. Media - Media planning, placement, trafficking, post-buy analysis
  11. Trade Conventions - planning; sponsorship negotiation; discounted placement
  12. Vendor Services Acquisition

New Business Development Pipeline

We privately re-market your products to our existing client base thus bringing you new, high profile clients (incremental business) without displacing your current cash business. Our existing highprofile client base is motivated to buy from us. In too many cases, there are two or three companies going after the same customer base, and even the same strategic partners. We deliver a company's products to prospective new clients, with a strong competitive advantage, via participation in our vendor services program.

By aggregating the collective buying power of our partners we are able to buy much more effectively than our clients could individually. A one, two knockout punch.

Operations And Administration

Critical Services your Company needs are: Analysis, negotiation, legal, corporate governance, administration, logistics, insurance, warranty programs, consulting and vendor acquisition services.

Marketing And Sales

Our clients leverage US Gateway's media and branding expertise to effectively acquire customers and build their brand. US Gateway can work with a clients marketing team to develop strategies that work, provide you with an assessment of the financial implications you have to consider, and address the financial, advertising and marketing strategies you need to succeed in this rapidly changing environment. Each category below will be tailored specifically to your company by some of the top experts in their respective fields.

  1. Brand positioning overview
  2. Creative concept evaluation and overview
  3. Evaluation and placement of an existing media plan (to your specifications) or we will construct a media buy for you
  4. For more mature brands, we will help with solutions to profitably dispose of returns, failed product lines, excess inventory with the ultimate goal being brand protection.
  5. Brand Development and Brand Management
  6. Research, analysis and strategic positioning
  7. Analyst communication/ press tour
  8. Media relations and news bureau
  9. Writing and speaker placement services
  10. Internal communications
  11. Graphic Identity development & design
  12. Marketing collateral development
  13. Interim VP of Marketing
  14. Media
  15. Trade conventions

How A Transaction Works

Our program allows you to pay for the US Gateway program in product and equity in your new US brand (further giving a company cash flow retention and savings.) This allows you to turn your existing product (where you have a margin) into additional profits. We can eliminate cash expenses while selling your unused inventory to the new clients we source, all while gaining market share by increasing your position in the US marketplace.

By Trading Your Product You Accomplish Three Things

1. High profile sales (for US Gateway to get paid with your product we must place them creating US client references for your brand)

2. By paying with your product you are leveraging your wholesale profit margin to your brand's advantage. If you are buying a dollar's worth of services with your product, your savings is your wholesale profit margin. In effect, allowing you to purchase critical services at a discount.

3. Virtually overnight you gain a strong US partner and launch your brand into a new top world market.

What This Means To A US Gateway Client

  1. We only want to team with winners who have the potential to be leaders in their field that have the right product with which we can create a successful US brand. If we cannot add value we will walk away from an investment deal. By being accepted by the US Gateway program you become a strategic partner and are assured of an unprecedented level of sup port and priority attention. In effect, you are leveraging the expertise of our management and partners' companies.
  2. Third-party impartial experts. Seasoned senior marketing consultation overview
  3. Ability to eliminate unnecessary duplication in personnel
  4. Initial road-map implementation
  5. Strategy validation
  6. Establishing the brand
  7. Bringing the "right" team together
  8. Our focus brings added value:
    a. Mirabilis partnership network
    b. Instant sales
  9. Ability to save money on media, convention/ trade shows and vendor services planning & execution due to the negotiation skills present within our network of companies. This conserves cash flow and enables our client to redirect spending to other critical areas within the company.